onward.

Today’s lovely snippet comes from a recent read of mine, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, by Howard Shultz. Beyond being an incredible story for anyone passionate about the art & journey of branding, there are some incredibly inspiring moments throughout the story. Hoping this will strike something in you today..

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is the right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

This is the kind of passionate conviction that sparks romances, wins battles, and drives people to pursue dreams others wouldn’t dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.

Howard Schultz (chairman, president and chief executive officer of Starbucks)

Photo by Sarah Longworth via This Is Glamorous

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